Follow the White Rabbit: Floris Kingma Directs Enchanting New Film for IKEA

Once again Czar Amsterdam director Floris Kingma, Havas Lemz and IKEA partnered up, this time to bring seasonal enlightenment in these dark and gloomy days. 

The protagonist – a young girl - magically takes you through a variety of scenes, cleverly glued together with in-camera trickery. On the way, the wonderful poetic voice-over takes you along an ingenious metaphor related to inner happiness. A useful insight to deal with the winter blues - a change of scenery does give energy, after all.