Focus Gets Active In New David Lloyd Campaign

Published August 2016. 

Struggling for motivation to hit the gym? Fear not, David Lloyd are on hand to give you all the inspiration you need with a brand new TV commercial. With nearly half a million members using over 80 facilities around the country, the industry heavyweights certainly know a thing or two about keeping in shape.

So when the company decided to launch their first ever broadcast advert, they wanted to make sure it had a lasting impression. The aim of the campaign was to inspire people from all backgrounds to ‘Come To Life’ with sport and exercise. To achieve this, Focus Music were called in to give the soundtrack an extra burst of energy.

The piece of music used was ‘Ride The Way’, a confident and driving track that was perfectly suited to the energetic and motivational tone that David Lloyd wanted the campaign to achieve. The song was taken from the new Focus album ‘Urban Trailers’, which features plenty of similarly powerful and motivational tracks.

Before you start lacing up those trainers though, you can listen to ‘Ride The Way’ in the full David Lloyd Clubs advert below.