Florida Lottery Triples the Fun for Christmas with Campaign from PPK

This holiday season, the Florida Lottery is TRIPLING THE FUN with its new game offering “TRIPLE MATCH Holiday Scratch-Offs,” giving players three exciting ways to play in one game. 

In the 'Triple the Fun' campaign, longtime agency of record PPK, takes a humorous and joyful approach to reinforce the 3-in-1 nature of this exciting new game while maintaining an unmistakable holiday feel. The spot features a team of elves discussing how humans have an affinity for 3-in-1 items – like 3-in-1 shampoo, tools and workouts. The north-pole theme permeates through each element of the campaign, which is launching today across TV, connected TV, Radio, POS Display, OOH and Social.

The brand additionally brings the elves to life with a 'Triple Match Sleigh Race' Snapchat filter launching on Nov. 27. In this stylized 3D lens game, the user controls three elves and races a sleigh through the world which takes inspiration from the Triple Match POS snow-filled settings by tilting their head. The goal is to collect as many Holiday gifts in the time allotted as possible, while traversing the digital environment full of the Holiday Scratch-Offs. You can check out a teaser of the game play linked here.

The campaign will also utilise digital units that mirror the creative used in the point of sale for a fully integrated approach to engage both existing and new players.