Thu, 22 Dec 2022 15:22:07 GMT
Mojo (the alpaca) was brought to life by Flipbook Studio, the animation and VFX facility based in Manchester. Flipbook were commissioned directly by Britvic's marketing team and worked alongside ad agency, VCCP, which supplied the creative.
“Our 3D team spent many weeks modelling, texturing and applying hair to Mojo before building and implementing the complex rig that enabled us to capture the full range of expressions Mojo needed to perform,” explained Jo Wilkinson, Flipbook’s Head of Production.
“Mojo is a cheeky alpaca, who brings joy and humour to every scene and so we exaggerated his facial expressions to capture this endearing quality. The animation team worked tirelessly on his facial animation, refining, experimenting and producing a number of iterations until we’d captured what we wanted. Animated characters like Mojo, that are playful and humorous but that also pose a challenge to the team, are an absolute delight to create.”
The team included Animation Director, Kevin Taylor; Lead Modeller, Yuval Turgeman; Technical Director, Adam Trowers; and Wilkinson.
The studio have worked on a muber of campaigns for Britvic with their latest 20 second film, which sees “Mojo” decide to “add some glitter” with J20’s Glitterberry flavour will running across UK social channels.
Categories: Fruit Juices, Soft DrinksFlipbook Studio, Thu, 22 Dec 2022 15:22:07 GMT