Flipboard's Personalisation Focused Cannes Magazines Are Made For You
To drive awareness of Flipboard’s “content personalisation” key message during Cannes Lions it has curated a range of online magazines for specific attendee types, so there are collections for individuals, brands, thought-leaders, agencies and “audiences that inspire”.
The Flipboard team has even done a special French-language magazine for the Cannes locals “who have nothing to do with our industry because we know that life goes on”.
To promote these targeted magazines they are running a billboard campaign on the Croisette to promote them – here’s what one of the 14 different posters looks like:
