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Five original, locally produced tracks launch Aldi's latest 'Fresh' campaign via BMF Sydney

lbbonline.com, 9 months ago

Five original tracks, each from a different musical genre were written and produced by BMF and Rumble Studios

Five original, locally produced tracks launch Aldi's latest 'Fresh' campaign via BMF Sydney

'So Fresh' pays a musical tribute to ALDI's high quality range of fresh fruit, and veggies in the latest campaign via BMF Sydney. Five original tracks, each from a different musical genre (pop, psychedelic rock, reggae, dance and R&B) were written and produced by BMF and Rumble Studios,  delivering the freshest tracks for ALDI's fresh offering.

The campaign includes TVCs, catalogue, website, social and point of sale.

VIEW THE BANANAS SPOT
VIEW THE TOMATOES SPOT
VIEW THE BREAD SPOT
VIEW THE BERRIES SPOT
VIEW THE STONE FRUIT SPOT

"ALDI offers the same high quality for low prices in its fresh food as it does everywhere else, but shoppers still have their doubts. With 'So Fresh' we created a fresh take on the 'celebrity chefs hugging farmers' approach that the rest of the supermarket category relies on," explains BMF planning director, Ali Tilling.

"If you're trying to show everyone how much you love tomatoes it makes total sense to write a love song to them, then shoot a Boyz 2 Men style music video in their honour," says BMF creative director, Alex Derwin. "We had great fun collaborating with Chris at Exit and Rumble Studios, and I think it shows in the work."

Agency: BMF, Sydney
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Art Director: Nicole Hetherington
Copywriter: Simon Fowler
Designer: Lincoln Grice
Strategic Planner: Ali Tilling
Client Services Director: Dan Lacaze
Senior Account Director: Aisling Salmaggi
Account Director: Hayley Basham
Agency Producer: Fiona Gillies
Director: Christopher Hill
Producer : Jodi Matterson
Production Company: Exit Films
Post Production: AltVfx
VFX Supervisor: Jay Hawkins @ Alt VFX
Editor: Stuart Bowen
Music:  Rumble Studios
Sound Production: Rumble Studios
DoP: Lachlan Milne

Client:
Marketing Director: Sam Viney