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Five by Five creates Zufari for Chessington

15/03/2013
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App brings the safari experience straight to families as they prepare for the adventure ahead.

 

To coincide with the launch of ZUFARI: Ride into Africa!, a 22-acre off-road safari truck expedition that brings together theme park adventure and live safari animals together, Chessington World of Adventures Resort has released its first mobile app so families can learn, play, explore and win a prize all through one app.

Available for iPhone and Android, the mobile app brings the safari experience straight to families as they prepare for the adventure ahead. Children can play ZUFARI: Animal Watch, a game that tests speed and memory skills by asking players to spot wildlife and select animals in the right sequence to win. They can also learn about the animals by exploring field notes compiled by A.C.R.E. – the African Conservation, Research & Exploration team who have discovered the new land of ZUFARI. The chance to win a Chessington Family Annual Pass is unlocked once players reach level three of the game and three animals have been viewed.

Mark Persad, Chessington World of Adventures Resort Marketing Manager, says, “ZUFARI: Ride into Africa! is a unique attraction; bringing together a thrilling off-road adventure with the wonders of rare African animals. We wanted to offer a simple and engaging mobile experience to bring ZUFARI to life for the whole family.”

The mobile app was created by Five by Five and can be downloaded from iTunes or Google Play: http://www.chessington.com/zufari/app.

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