FITCH Appoints Piers Guilar to Strategy Director, EMEA

Piers Guilar has been appointed Executive Strategy Director for FITCH EMEA, to lead the strategy practice and key client projects.

Guilar began his twenty year career at Saatchi + Saatchi, after which he held senior strategy roles at Interbrand, JKR, FutureBrand and Siegel+Gale.

He has led many high profile accounts, guiding them through important brand development and communications initiatives, including Orange, Barclays, McLaren, Saudi Aramco, Guinness, Harley-Davidson and Müller.

Guilar will report into EMEIA CEO David Blair, who says, “As a business we are committed to delivering an integrated offering across brand and design. With a wealth of experience Guilar will spearhead our strategy team across EMEA. I am delighted to have Piers on board to drive our ever-growing and diverse strategy offering.”