Firstborn Hires Benny Campa as Creative Director

New York based digital agency, Firstborn, has brought on Benny Campa as Creative Director.  Benny has spent over 14 years on the creative side of the industry, most recently working as Creative Director at NY digital studio, Fancy Pants, to rebrand the company through UX and design and revamp their internal creative team and process. 

Prior to that, Benny spent over 3 years at R/GA as Creative Director working on the Verizon, Microsoft, Mastercard, Walmart, Coca-Cola and Samsung accounts.  Work of note includes the complete creative strategy and redesign of verizonwireless.com, the creation of MasterCard Priceless Cities, and the running of Microsoft's CRM and app business. Before R/GA, Benny held post as Associate Creative Director at AKQA on the Sprite, Benjamin Moore and Smirnoff accounts.

At Firstborn Benny will work alongside VP, Executive Creative Director Dave Snyder and Chief Creative Officer Joonyong Park, focusing initially on the agency's L'Oreal Luxe accounts. He will also work on new and incoming business.