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'The First Women on the Moon' Honours the Trailblazers Who Paved the Way

08/04/2025
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AlmapBBDO's spot, directed by We are Magnolias, honours the historic achievement of the first female footprint on the Moon and the bold women who redefined what's possible for future generations

'We are not interested in female astronauts.'

That was the response given to every woman who tried to apply for the space program leading to the Moon landing back in the 60s.

This film is a tribute to all the women who refused to give up, who paved the way before us, who dared to dream when the world told them no. First Women on the Moon is an ode to those who longed to fly but had their wings clipped by history.

Today, however, we are on the verge of celebrating an unprecedented achievement. The Moon will receive its first female footprint—a step that is not just a step, but a leap toward the infinite. From here on Earth, we stand together, looking up at the sky, knowing that it will never again be a limit. Now more than ever, it is crucial to remember this: a woman's place is wherever she chooses to be.

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