The first ever UK Agency Awards, a joint venture between The Art of New Business and Don’t Panic Events, was held in a glamorous ceremony at the Emirates Stadium on Thursday attended by 200 industry professionals from 62 agencies across the UK. Judged by a panel of 20 leading in-house professionals in marketing, advertising and digital communications including Mathew Gaunt, Head of Brand Communications, Wickes, Bobi Carley, UK Commercial Director, The Walt Disney Company and Neil Costello, Head of Customer Marketing, Aviva; the awards were the first to celebrate how creative agencies are run, marketed and grown.
There was an incredibly high standard of work on show and the award for the Grand Prix was particularly hotly contested, it was eventually taken home by Saatchi & Saatchi. Winning highlights included MediaCom North for Best New Business Culture, Frank PR for Best Agency Website and Iris for Best Large Agency Brand. It wasn’t just agencies in the spotlight last night, Mark Evans, Marketing Director, Direct Line won the coveted Best Client Award, nominated by Saatchi & Saatchi London.
Karla Morales-Lee, co-founder, the Art of New Business said, “Creative agencies produce amazing work to market their clients’ brands, but many don’t get the chance to shout about the amazing work they do in promoting themselves. The work showcased by last night’s winners shows how innovative agencies can be and I’m excited to see how next year’s entrants will wow the judges and get the recognition they deserve.”
UK Agency Awards, 2015 – Winners (alphabetical order)
Agency Blog Award
TopLine Comms: The B2B PR Blog
Best Agency Growth Consultancy
The Caffeine Partnership
Best Agency Website
Frank PR - The Frank PR Website
Best Client Award
Saatchi & Saatchi London - Mark Evans, Marketing Director, Direct Line Group
Best Content Marketing (For agency promotions)
Stein IAS - The Digital Marketing Maturity Index
Best Direct Mail Campaign (For agency promotion)
iris - adidas Hate Mail – Direct Mail Campaign
Best Event (For agency promotion)
Saatchi & Saatchi London - Mumstock 2014 & 2015 - a Saatchi & Saatchi and Mumsnet Partnership
Best Independent Consultant Award
Camilla Honey, Founder and Managing Director, JFDI
Best Large Agency Brand
iris
Best Medium Agency Brand
Leapfrogg
Best Mobile Campaign (For agency promotion)
Cyber-Duck – UX Companion Mobile Campaign
Best New Business Culture
MediaCom North
Best PR Campaign (For agency promotion)
Saatchi & Saatchi London - Taking the Colour Out of Britain - Operation Black Vote and Saatchi & Saatchi
Best Research Study (For agency promotion)
Omobono - What Works Where in B2B Digital – Industry Research by Omobono
Best Search Campaign (For agency promotion)
CTI Digital – Increasing Inbound Enquiries Using Paid Search
Best Small Agency Brand
The Beautiful Meme
Highly commended – Alfred London Ltd.
Best Social Media Campaign (For agency promotion)
One Minute Briefs - One Minute Briefs
Most Impressive Agency Growth
Brainlabs Digital
Rising New Business Star Award
Alanna Curtin, Group Account Manager, The Future Factory
The Grand Prix Award
Saatchi & Saatchi – Mumstock