Financial Services Company Lending Works Appoints The Fourth Chair

The Fourth Chair has been appointed to develop the marketing and creative strategy for pioneering independent financial services company, Lending Works.

Having previously commissioned an animated film for the launch of Lending Works (from The Fourth Chair’s production arm, Upstart) the brand has now reached their £50m lending target. Following this success, Lending Works will be working with The Fourth Chair to develop their marketing and creative strategy for further growth in the rapidly expanding peer-to-peer loans market.  

Nick Harding, Co-Founder CEO and Executive Director of Lending Works comments: “The Fourth Chair’s advice on brand building and its creative executions, all done in house, have been very powerful. We’re delighted to have them as a partner.”

Paul Wilmot, founder of Fourth Chair says: “'This is such an exciting sector because unlike traditional financial services and bank lending, ‘peer-to-peer’ lending is really about a mutual benefit for lender and borrower. It’s a much more personal business, something that Lending Works very much takes to heart. This brings great opportunities to communicate very personally to their customers.”