Final Pixel Transforms Brand Campaigns with Next-Gen Production Technology
Final Pixel, a leading international innovator in transformational production technology, celebrates a groundbreaking year redefining the content creation landscape for brands. With a focus on Virtual Production, Final Pixel has solidified its position as a positive force in the industry, enabling brands to shape their futures quicker than ever before. Designing campaigns that leverage cutting-edge on-set production techniques coupled with unparalleled realtime Digital Art creation workflows, Final Pixel are enhancing brand storytelling capabilities quicker than it takes to foster the thought.
At the core of Final Pixel is the integration of advanced technologies; real-time rendering centred around Unreal Engine expertise, virtual x physical, AI, Augmented Reality, motion capture, spatial computing hardware and software, and machine learning. By combining these tools with proficient traditional live action filmmaking techniques, Final Pixel creates immersive virtual environments and content creation approaches that push the boundaries of what is possible in visual storytelling. Brands are supported in transporting audiences to bespoke worlds, creating realistic simulations, and bring their most ambitious creative visions to life. The message to brands is clear - This Is Here Now. Ignore the march of production technology and be left behind…at your peril.
Final Pixel executive Hanah Draper said, “One of Final Pixel's key strengths lies in our ability to create transformative and revolutionary, innovational solutions that save brands money, time and carbon footprint. At the heart of such initiatives lies three commitments: to optimise economy, mitigate environmental impact and produce the highest quality creative output. By reimagining established but archaic processes and introducing pioneering methodologies, brands stand poised to streamline operations and maximise their reach while protecting margin. This ethos of innovation becomes a potent catalyst for progress, simultaneously enhancing economic viability while nurturing environmental stewardship. It's also great.”
Surrounding the premiere of Rebel Moon, hosted by Netflix in London, Final Pixel produced an exclusive VIP live event where fans were immersed in the movie through Virtual Production. Taking influencers and placing them into an environment of Zack Snyder’s iconic world of Rebel Moon. Highly optimised and field tested photorealistic Unreal Engine assets provide the foundation for an environment to be utilised across multiple mediums; in this case the film’s environment could then be repurposed as a marketing tool for an activation that reached far and wide on social media - the visibility garnered by Netflix was in rebellion to any approach that has been done before.
Final Pixel took Oracle Red Bull Racing’s RB19 on a road trip across the US, journeying a captivating narrative from a studio in the UK. The capabilities of Final Pixel’s Virtual Production have proved what you can now achieve with real time workflows enhancing creative and production efficiency.
CEO Michael McKenna said that “Final Pixel's commitment to innovation is reflected in our bespoke workflows and solutions tailored to meet the specific needs of each client. Innovate or die!!! For example by leveraging innovative solutions, Oracle Red Bull Racing unlocked newfound efficiencies that not only saved time but also enabled a more agile response to dynamic market demands. Is it just coincidence they stormed the Formula One season in 2023 breaking all time records everywhere as they went? Whether through automation, streamlined logistics, or data-driven optimisation, these transformative approaches empower brands to navigate complexities with precision and adaptability. Final Pixel apply the optimal technology workflow to realise the creative, achieving the highest production value.”
Boots utilised Final Pixel's innovative approach for its Christmas campaign, highlighting multiple product arrangements at the apex of a snowy New Zealand mountain, with no flights and no green screen. Director Mark Emberton said, “The clients were overjoyed with the ease and positive experience working with Final Pixel and getting great in camera results but also the simplicity of the whole process.”
In addition to enhancing the visual quality of content, Final Pixel's transformational capabilities drastically enhance cost savings and tighten schedules. Clients that discover the potential of Final Pixel’s harnessed innovative technology in their campaigns will leave competitors behind in the dust (clearly inspired by the RB19…)
Warner Brother Discovery’s launch show of the new streaming platform MAX was held at the iconic Warner Brothers lot in Los Angeles and marked a significant milestone for Final Pixel. It provided yet another example of the company's ability to deliver groundbreaking and ambitious experiences with technically streamlined prowess. The convergence of core technologies in production and broadcast are driving this change and Final Pixel stands at the forefront of client service and expertise in the face of the most demanding productions.
Final Pixel's unique position as a specialist with Unreal Engine and realtime technology, with expertise in applying innovative production technologies to meed the campaign goals, empowers brands to radically reshape their approach, be more responsive, unlock new creative possibilities, engage audiences in innovative ways and stay ahead of the curve in an increasingly competitive landscape. With a track record of delivering exceptional results for clients, Final Pixel continues to solidify its position as a leader in the industry, setting new standards for excellence and redefining the future of filmmaking.
Watch the reel here.
