'Filter Caps' by Ogilvy Colombia Takes Home GOLD LION In Sustainable Development Goals

At the 71st edition of the Cannes Film Festival, Ogilvy Colombia was recognised as Colombian agency of the year, achieving GOLD LION in the Sustainable Development Goals (SDG) category, one Bronze in Brand & Experience, and eight SL, for its symbolic campaign "Filter Caps". 

Gastón Potasz, chief creative officer of Ogilvy Colombia, stated, "We are proud to have been recognised with a gold award in a category as representative of Sustainable Development Goals for Filter Caps, which rewards creative solutions with a positive impact on the world. Without a doubt, this aligns with Filter Caps' mission, which, after just over four months, is already yielding tangible results. We strongly believe in the transformative value of creativity, and receiving this award encourages us to keep pushing forward."

Keka Morelle, CCO of Ogilvy Latina, added, "It is exciting to see how technology and sustainability, combined with creativity, can provide real assistance and positive impact on society. We recognise that Filter Caps can be scaled to reach many people in vulnerable conditions, and we are proud of this achievement. I am thrilled with our outstanding teamwork, and this award truly showcases our exceptional collaboration. Additionally, I am grateful to have great talents in each of the countries in the region who strive for creative excellence."

Fabio Quiroga, CEO of Ogilvy Colombia, commented, "We are motivated to develop ideas with purpose that impact the world. This recognition reflects the commitment and dedication with which we approach our projects at Ogilvy Colombia. I want to thank FILSA; Baylor and the Colombian Red Cross for trusting Filter Caps and being part of this initiative, and the entire Colombian, regional, and Global Ogilvy team that put all their effort and support into Filter Caps."

In Colombia, almost four million people live in desert areas that do not have the necessary hydration resources. After undergoing a thorough process of hard technical analysis, Ogilvy Colombia created and developed Filter Caps. In partnership with FILSA, they produce 1.000 biodegradable devices capable of recovering more than 1.8M litres of water in a year, potentially impacting more than 10.000 people.

Filter Caps is the first 100% biodegradable device capable of recovering and mineralizing water to make it safe for consumption. Crafted with 3D additive technology and made from sweet corn starch-based resin, Filter Caps sport a universal and lightweight transportable design ensuring worldwide usability. Filter Caps work from layers of metals, minerals, and natural substrates, retaining bacteria and impurities, and ending with a layer that mineralizes the water. It also provides characteristics of alkaline, mineralized, and hydrogen water.