senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Film for Non-Profit Sidaction Shows an AIDS Free Future is Closer Than Ever

23/03/2023
Production Company
Brussels, Belgium
173
Share
‘Never This Close’ from The Good Company and HAMLET illustrates how the threat of HIV and AIDS is getting smaller

Forty years after the discovery of the AIDS virus, an AIDS-free future is closer than ever. The arrival of the first treatments and, more recently, the reduction in treatment have given great hope to researchers and medical staff. Today, an HIV-positive person on effective treatment no longer transmits the virus.  In 2021, 29% of people in France who discovered their HIV status were in an advanced stage of infection, a figure that is not decreasing. 

French NGO, Sidaction, supports people living with HIV by way of fundraising and donations. The annual Sidaction 2023 weekend - a national event over France including a televised concert featuring a host of national music stars - will take place on March 24th, 25th and 26th. This year’s new campaign is launched today to encourage people to get involved, to donate and create awareness. 

Created by The Good Company and directed by Ludo Gontrand through international production company HAMLET, ‘Never This Close’ highlights how close we are to eradicating HIV and not to give up the fight.

With a cinematic style, ‘Never this Close’ tactfully shows a couple in a state of attraction, they want to get closer, but there is a hesitation, a pause, a space between them.  The threat of HIV and AIDS. They gradually become closer, to touch and show love, illustrating how that space no longer poses danger.

Florence Thune, Sidaction's executive director said, "The most optimistic among us can already see the light at the end of the tunnel, but make no mistake, we must not relax our efforts. We must intensify the fight for access to treatment worldwide, for scientific research, for sexual health education for young and old, for respect and dignity for people living with HIV. We have never been so close to a world without AIDS, and it is by fighting together that we will achieve this goal".

Ludo Gontrand, director added, “The biggest challenge with this kind of topic was not to force the idea and the look of the film, despite a somewhat technical setup with motion control and the like, in order to remain intimate and naturalistic.”

The TV, print and online campaign will run from 20th March with extra focus during the Sidaction weekend on 24th, 25th and 26th March.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Hamlet
Hires, Wins & Business
HAMLET Signs Nitram to Roster
30/09/2024
23
0
Work of the Week
Work of the Week: 20/09/24
20/09/2024
914
0
ALL THEIR NEWS
Work from Hamlet
Outsider Spirit
The Raptors
19/09/2024
8
0
Winter 24
Tom Ford
06/09/2024
7
0
The Rhythm Changed
Thomas de Pourquery
24/07/2024
5
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0