Fila Launches Continent-Spanning Visual Stunner

South Korean sports brand Fila has launched a new global campaign via Düsseldorf-based agency Markenloft. 

The lead spot, entitled ‘Your Playground’, doesn’t place one particular sport at its centre, instead opting to focus on numerous athletes, and their drive and ambition to succeed. The end result gives a rip-roaring feel of togetherness between the group, despite none of them ever meeting.

The production involved a three-week trek around the world, with shoots taking place in Berlin, New York, Paris, Toronto and Tokyo. The spot was directed by Andreas Roth through Tempomedia. In the UK he is repped by Riff Raff Films.