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Creative

Fiction's Jake Robb Takes A Beautiful Festive Break with Lexus

The spot from M&C Saatchi Melbourne features some of Victoria's prettiest regions

Fiction's Jake Robb Takes A Beautiful Festive Break with Lexus

Jake Robb of Fiction has directed the latest Christmas 2019 Lexus campaign for M&C Saatchi Melbourne with Emma Robbins, Russell Fox and Siobhan Fitzgerald helming the creative work and Tony Le agency producing. 

The 1x30 and 2x15 second spots were shot over 4 days around some of Victoria's prettiest coastal regions. Produced for Fiction by Jackie Fish and shot by Earle Dresner the team used Scorpio Ops ultimate arm tracking vehicle and Radar Kane and Mr T on drone to capture some extraordinary sunrises and sunsets winding through the breathtaking shorelines. 

Although shot on the cusp of summer the weather was slated for high winds, torrential rain, and even hail but somehow the gods were smiling at the right time and glorious dramatic skies were captured to create the perfect backdrop for Lexus's beautiful cars.  

You can check out the spot below:

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Credits

Creative Agency: M&C Saatchi

Production Company: Fiction

Director: Jake Robb

Brand: Lexus

Category: Automotive , Cars