Fellowes Inc. Appoints gyro

Workspace solutions company Fellows Inc. has tapped gyro Chicago to be its global agency of record.

 
gyro will be responsible for Fellowes’ creative campaigns in both the business-to-consumer and business-to-business space.

 
Fellowes, which manufactures innovative workspace solutions to equip the home and office, has been an industry leader for decades, helping people work more securely, comfortably and productively. It is planning a series of innovative product launches that will receive substantial ad support in the future.
 

“We look forward to working with gyro and building a strong partnership that will support our marketing efforts,” said Maureen Moore, vice president of marketing and communications, Fellowes. 

 
“Fellowes has strong products and an excellent story to tell,” said Mike Hensley, EVP and managing director of gyro Chicago. “We look forward to helping spotlight all the great things to come from Fellowes.”
 

“Fellowes has a legacy of quality products with even more innovation looming on the horizon,” said Doug Kamp, ECD, gyro Chicago. “The work plays right into our sweet spot of igniting breakthrough B-to-B-to-C campaigns. Together, Fellowes and gyro will explore brave new directions for the brand.”
 

gyro will lead the account out of its Chicago office.