Felipe San Juan Joins Samy Alliance as VP of Operations and Strategy
With ample knowledge of corporate needs in the new context of digital marketing and brand creativity in different countries, Felipe San Juan joins Samy Alliance with the objective of strengthening its organisation and contributing to its strategic development as well as finding new business opportunities.
Samy Alliance is a Spanish company that has created and owns an international alliance of agencies specialized in marketing and communication based on a deep knowledge of the consumer and developing the most appropriate creativity. Its mission is to contribute to the growth of brands and the creation of value by capturing and understanding the voice of the consumer with its proprietary technology, as well as generating business and marketing insights to inform strategy and creativity in the new digital environment. It operates in 50 markets with 14 offices and has been included for the third consecutive year in the Financial Times list of fastest growing companies.
Felipe San Juan, joins Samy Alliance with more than thirty years experience in the advertising and communications industry. He has dedicated his career to helping brands and advertisers achieve business success and growth by developing bespoke marketing and creativity strategies, with multidisciplinary teams of specialists in business intelligence and creativity across Europe, North America and Australia. Prior to his current role, Felipe was director of creative strategies at Google where he advised major brands on the available solutions provided on the Google and YouTube ecosystems. Before this Felipe worked agency-side as CEO and member of the European Board of Saatchi & Saatchi Spain where he led a full-scale transformation of this agency’s organisation.
On joining the company, Felipe San Juan comments: "It's been love at first sight, I am thrilled to join Samy; it’s the right place to pursue my eagerness for learning and helping brands navigate in the new digital environment. The company has strong technology and talent assets to discern and understand the new audiences’ wants and needs, and address them through the most appropriate messages and experiences. Samy is a true social catalyst capable of taking brand communication to a new level."
Patricia Ratia, Co-founder and CEO of Samy Alliance in Europe comments: "The incorporation of Felipe to Samy Alliance is a key step in our strategy of adding multidisciplinary and experienced talent to support our clients in their marketing and business challenges. His ample practical experience in different industries and markets will give our clients valuable support in the implementation of their marketing plans. I am convinced that the combination of our data intelligence, capacity for developing innovative marketing and creative strategies, as well as our talent, will help us keep on the growing path that we have experienced so far."
