Feed Unveils Global Rebrand for Software Company Temenos
Temenos, Europe’s fast-growing listed software company, has been working with Feed, one of the UK’s fastest growing independent digital agencies, to develop and launch a new brand identity, manifesto, communications strategy and ad campaign, plus evolve their logo and user interface and experience.
Temenos, headquartered in Geneva, is a market leading software provider, partnering with banks and other financial institutions to transform their businesses and stay ahead of a changing marketplace. Over 2,000 firms across the globe, including 38 of the top 50 banks, rely on Temenos to process the daily transactions of more than 500 million banking customers. Feed won the global business in a competitive pitch in September 2015.
Feed have designed an evolving iterative logo reflecting the ever changing multifaceted fintech world, capable of accepting Temenos data and reacting to it. The ad campaign saw a collaboration with world renowned illustrator Cristiana Couceiro, who created bespoke designs for print, posters and digital ads. The ad campaign launched at the end of January worldwide, and includes a takeover of Geneva airport.
Ben Robinson, Global CMO of Temenos, said: “Right from the very first pitch, Feed demonstrated to us that they work harder with more energy and passion than their peers. In a very short space of time, Feed were able to immerse themselves in our business and pinpoint exactly what is most differentiating and interesting about our company, such that we knew how to position the brand. The creativity and industry they have shown in bringing the strategy to fruition has never ceased to impress and the results amazing: bold, distinctive and deeply resounding. Working with Feed has brought the best out in each other.”
Matt Lynch, MD of Feed, said: “There is always such pleasure in creating a brand manifesto and visual identity for a company that has such global dominance. I’m proud to say the result is a stylish and standalone brand identity that will stand the test of time.”
Temenos continues to work with Feed on a range of projects.
Category: Business and services , Software
Genre: Illustration , Print