FedEx 'Solutions That Matter'

This week, FedEx is launching the latest ads in its “Solutions that Matter” campaign, designed to showcase FedEx’s breadth of customer solutions.

 

The new work from FedEx’s long-time creative agency, BBDO New York, retains the classic humor and emotional appeal associated with FedEx advertising.  However, it has been evolved to focus more specifically on small businesses, and how small businesses have changed within today’s economic climate.

 

 

 

Credits

 

Agency: BBDO New York

Client: FedEx

Title: “Remotely” & “Social Media”

 

Chief Creative Officer: David Lubars

Executive Creative Director: Greg Hahn

Executive Creative Director: Mike Smith

 

Senior Creative Director/Art Director: Dan Lucey

Senior Creative Director/Copywriter: Chris Beresford-Hill

Senior Creative Director/Copywriter: Tom Kraemer

Senior Content Producer: Tricia Lentini

 

Production Company: Biscuit

Director: Tim Godsall

Line Producer: Rick Jarjoura

 

Editing House: No. 6 

Editor: Jason Macdonald

 

Sound Mixer: Tom Jucarone