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Awards and Events in association withAwards & Events

Awards and Events

FCB Wins Gold at Cannes Lions 2017

20/06/2017

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20/06/2017

The FCB network has secured 21 Lions to date, made up of three Gold, eight Silver and 10 Bronze

FCB and its affiliates are off to a strong start at this year’s Cannes Lions International Festival of Creativity. FCB Chicago brought home Gold in the PR category in honor of its top-performing “Teddy Gun” campaign for the Illinois Council Against Handgun Violence, which also earned a Silver in the Promo & Activation category, as well as a Bronze in the Outdoor category. The agency was also awarded a Silver in the Outdoor category for its “…And That’s the Smell of Archer” series for Archer + Wolf, LLC. Area 23 tied FCB Chicago with four Lions, winning Bronze in both the Glass and Outdoor categories for “The Trafficking Exam” initiative for Polaris, a Silver in the Glass category for Cyrcadia Health’s “iTBra – The Wearable That Detects Cancer” and a Bronze in the Outdoor category for “The Speaking Fireworks” campaign for with Military PTSD.

The list of today’s FCB winners also includes:

Silver: “This Girl Can: Phenomenal Women” – FCB Inferno – Sport England – Outdoor: Static Digital Billboards/Posters

Bronze: “Go Balls Out” – FCB New Zealand – Testicular Cancer NZ – PR: Co-Creation & User-Generated Content

Bronze: “Down Syndrome Answers” – FCB Toronto – Canadian Down Syndrome Society – PR: Innovative Use of Social Media

These top trophies come on the heels of an epic showing at Saturday’s Pharma and Health & Wellness Awards, where Area 23 was named “Healthcare Agency of the Year.” This annual honor recognizes the “healthcare agency that obtains the most points” in both award wins and shortlist entries across the health categories in Lions Health. The award builds on a strong winning streak for Area 23, which was also honored as “Agency of the Year,” “Most Creative Agency” and “Most Admired Agency” at the 2017 Manny Awards, hosted by Med Ad News. In addition to earning one of the evening’s most prestigious honors, Area 23 also received notable accolades during the Pharma and Health & Wellness Lions award ceremonies.

In total, the FCB network has secured 21 Lions to date, made up of three Gold, eight Silver and 10 Bronze. Refer to the list below for full information on each win:

Award	Office	Campaign Title	Client/Brand	Category/Media
GOLD	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Health & Wellness: Pro-Bono led Education & Awareness
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Health & Wellness: Pro-Bono led Education & Awareness
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Health & Wellness: Pro-Bono led Education & Awareness
SILVER	Area 23	The Trafficking Exam	Polaris	Health & Wellness: Pro-Bono led Education & Awareness
SILVER	FCB Warsaw	Smart Bell	AXA	Health & Wellness: Insurance
BRONZE	FCB Inferno	This Girl Can: Phenomenal Women	Sport England	Health & Wellness: Brand led Education & Awareness
BRONZE	FCB Lisbon	Disclaimer	Beiersdorf Portugal	Health & Wellness: OTC Products/Devices

Cannes Lions – Pharma

Award	Office	Campaign Title	Client/Brand	Category/Media
GOLD	Area 23	The Trafficking Exam	Polaris	Pharma: HCP Devices & Diagnostics
BRONZE	Area 23	Healed Maps	Miracle Flights	Pharma: Business to Business
BRONZE	Area 23	Melanoma Monsters – Alien	Mollie’s Fund	Pharma: Disease Awareness & Education

Cannes Lions – Promo & Activation

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

Promo & Activation: Guerrilla Marketing & Stunts

Cannes Lions – Glass

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	Area 23	iTBra – The Wearable That Detects Cancer	Cyrcadia Health	Glass: The Lion for Change
BRONZE	Area 23	The Trafficking Exam	Polaris	Glass: The Lion for Change

Cannes Lions – Outdoor

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Chicago	…And That’s the Smell of Archer	Archer + Wolf, LLC	Outdoor: Copywriting
SILVER	FCB Inferno	This Girl Can: Phenomenal Women	Sport England	Outdoor: Static Digital Billboards/Posters
BRONZE	Area 23	The Speaking Fireworks	Military with PTSD	Outdoor: Ambient Experimental & Immersive Digital
BRONZE	Area 23	The Trafficking Exam	Polaris	Outdoor: Use of Ambient Outdoor
BRONZE	FCB Chicago	Teddy Gun	Illinois Council Against Handgun Violence	Outdoor: Use of Ambient Outdoor

Cannes Lions – PR

Award	Office	Campaign Title	Client/Brand	Category/Media
GOLD	FCB Chicago	Teddy Gun	Illinois Council Against Handgun Violence	PR: Charities & Non-profit
BRONZE	FCB New Zealand	Go Balls Out	Testicular Cancer NZ	PR: Co-Creation & User Generated Content
BRONZE	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	PR: Innovative Use of Social Media