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Creative
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FCB Johannesburg Makes its Mark with Latest Ad for Toyota Aygo

FCB EMEA, 10 months ago

Production house Your Girlfriend brings the Aygo back to TV screens

FCB Johannesburg Makes its Mark with Latest Ad for Toyota Aygo

Toyota Aygo, launched in 2011, is back on the screen with a new TVC from FCB Joburg. 

Titled ‘Make Your Mark’, the advert is an entertaining 60-second spot that drives the extensive print, press, out-of-house and digital elements making up the rest of the campaign. It flighted for the first time on November 16 and, after a few weeks, was followed by a 30-second edited version to bolster reach and awareness.

Shot by Your Girlfriend over two days in a very cosmopolitan area of urban Johannesburg to complement the new bold styling of the Aygo, ‘Make Your Mark’ is a riff on the successful ‘boy needs car to be cool’ execution, but is so fresh and sleek that it seamlessly creates that inner smile South Africans have become accustomed to feeling whenever they watch a Toyota ad.

The ad was created by FCB Africa CEO and Chief Creative Officer Brett Morris with FCB Joburg’s Creative Director Tian van den Heever, Art Director Alex Christodoulou and Copywriter Gila Shapiro.

The team used the print, press, out-of-house elements of the campaign to emphasise the new styling of the X-shaped grill along with the amazing price of R138 900 (at time of release). Digital played a major role launching the campaign – there were carousel ads on Facebook – and will continue to do so for the duration. There’ll be Aygo trick videos and Instagram puzzles, all developed to boost interaction with the brand and encourage test drives.


Creative Agency

TV Producer: Barbara Clark

Chief Creative Officer: Brett Morris

Creative Director: Tian Van den Heever

Copywriter: Gila Shapiro

Art Director: Alex Christodoulou

Media Planner: Gwen Bezuidenhout

Planner: Kabelo Lehlongwane

Business Director : Reagen Kok

Creative Agency: FCB Joburg

Post Production / VFX

Post Production House: Blade, Freq’ncy

Production Company

Production Company: Your Girlfriend

Category: Automotive , Cars

Genre: Comedy