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FCB Buenos Aires Brings the Tastes of Mexico to New Tía Rosa Campaign, 3 months, 2 weeks ago

Agency launches tortilla brand in Argentina with spot directed by Maureen Hufnagel

FCB Buenos Aires Brings the Tastes of Mexico to New Tía Rosa Campaign

FCB presents its new campaign for Tía Rosa, the Mexican tortilla brand. The 'Now your home will become a real Mexican restaurant' campaign establishes the new positioning developed for the brand's launch in Argentina.

FCB Buenos Aires, creatively led by Lulo Calió, used humour through different situations in a very Mexican atmosphere. “We are glad to present this first campaign that launches Tía Rosa in our country. A well-known Mexican Brand is now available in Argentinean homes," commented Calió.

“The campaign will have a strong presence in TV and digital. This launch represents a great innovation and evolution to expand the category with new consumption moments. Tía Rosa arrives as the specialist in Mexican food, since Argentinahas more Mexican restaurants than all of South America,” adds Santiago Puiggari, FCB´s President.

Creative Agency

Chief Creative Officer: Lulo Calió

Copywriter: Claudio Brutto / Guilherme Branco

Art Director: Daniel Tomazini

Account Director: Inés Bai

Head of TV / Production: Gabriel Lancioni

Group Account Director: María Laura De Rosa

CEO: Santiago Puiggari

Producer: Maximiliano Ibarra

Creative Agency: FCB Buenos Aires

Assistant Producer: Gerónimo Rey

Digital Creative: Cruz Mujica / Maira Fabro

Account Executive: Ariadna Traverso

Music and Sound

Sound Mix: La Casa Post Sound


Editor: Marcelo Martinez

Post Production / VFX

Producer: Cynthia Fuentes

Post Production House: Labaque VFX

Motion Graphics: Javier González

Colourist: Anahi Piccinin

Production Company

Production Company: HACHIKO

Producers: Carlos Pascual

Producer: Christian Umbert

Photographer : Juan Carlos Ferro

Executive Producer: Melina Nicocia

Director: Maureen Hufnagel

Art Director : Nancy Golmesky

AD: Federico Beron

Category: Conveniece , Food