Farber and The Local Collective Unveil Powerful Campaign Showing the Hidden Anxiety of Debt

Farber Debt Solutions, in collaboration with The Local Collective, has launched a thought-provoking new campaign, “When You’re in Debt, Everything Looks Different.” The campaign highlights the unseen emotional burden of debt by transforming everyday objects—like remote controls, toasters, and light switches—into symbols of financial stress.

Through striking visuals featuring tap-to-pay icons on common household items, the campaign brings to life the idea that when someone is struggling with debt, even routine actions like turning on a light, watching TV, or making breakfast can feel like a financial transaction. The campaign reminds Canadians that financial stress is everywhere for those experiencing debt—sometimes in ways others don’t even realise.

"We wanted to take something people experience every day and show how debt completely changes the way you see the world," said Matt Litzinger, founder and chief creative officer of The Local Collective. "A simple moment—flipping on a light, picking up the remote—becomes something else entirely when you're in financial distress. Suddenly, you’re not just watching TV, you’re thinking about your next bill. That’s the reality for many Canadians, and we wanted to make that feeling visible."

For over 45 years, Farber has been helping Canadians take back control of their finances, offering personalised debt solutions that provide relief and clarity. This campaign is a continuation of Farber’s commitment to helping people understand they’re not alone—and that there is a way forward.

"Debt doesn’t just impact your bank account—it takes over your life," said Katherine Dimopoulos, director of brand marketing and communications at Farber. "It’s in the background of every decision, every flick of a light switch, every time you reach for something as simple as a toaster. This campaign is about showing people that we see that struggle, we understand it, and most importantly, we’re here to help make it go away."

The “When You’re in Debt, Everything Looks Different” campaign will appear across online video, social, out-of-home (OOH), and radio platforms nationwide, ensuring the message reaches those who need it most.

By shining a light on the emotional weight of debt, Farber and The Local Collective aim to foster understanding and encourage those affected to seek the support they need.