Fallon's Frothy Beast for Cadbury Wispa

This week, Mondelez International is launching a £3m integrated marketing campaign to support Cadbury’s new Wispa Hot Chocolate.

 

The brand new product, which has been specially developed to generate its own, frothy bubbles, has been created to bring a younger audience to the hot drinks category and help consumers create a ‘coffee house’ experience at home.

 

The national campaign, created by Fallon London, will launch on Cadbury’s Wispa Facebook page. Fans (currently more than 2m) will have exclusive access to the TVC and will be introduced for the first time to the Cadbury Wispa Hot Chocolate brand character ‘The Frothybeast’ who will take over the Cadbury Wispa page http://www.facebook.com/wispa.

 

 

The eccentric yet charismatic Frothy Beast epitomises the playful and fun nature of the Wispa Hot Chocolate product. He welcomes us into his Frothy Life, a world where everyone he comes into contact with ‘froths out’, emulating his desire not to take life too seriously and to enjoy the bubbles created by Wispa Hot Chocolate. The film will then be available on VOD, Facebook and YouTube throughout April.

 

The Frothy Beast will also be making a one-off appearance on UK TV: a 30” TVC will appear during Britain’s Got Talent on 13th April. Additionally, it will also air in Ireland on major TV networks.

 

The film content will be supported by a social media campaign, also created by Fallon London, throughout April. Fans of The Frothy Beast will be able to have direct interaction with the character via Facebook, he will be responding to reactions and comments in real-time throughout the day, as well as commenting on topical events and news. Fallon has also created digital out-of-home executions including moving escalator panels and digital poster sites around the country including the Trafford Centre in Manchester and Canary Wharf in London.

 

 

Jillian McCall, Senior Brand Manager – Chocolate Beverages, Mondelez International said, ‘The great thing about The Frothybeast is that he encapsulates both the physical USP of the product – the froth- along with the emotional benefit of fun that this bubbly product lends itself to. The offbeat humour of the ad is what consumers expect from the Wispa brand and it provides a fun distraction from the stresses and pressures that our consumers experience in their everyday lives.’

 

Santiago Lucero, Executive Creative Director, Fallon London said, ‘This has been the most frothy project I’ve been involved with since I started working with Mondelez. We wanted something fresh and different, and we believe we got it. So just enjoy and froth out!’

 

Credits

 

Project – Wispa Hot Chocolate 

Client -  Mondelez 

Brief – Re-energise a sleeping category by introducing New Wispa Hot Chocolate to a 18-28 target audience

 

Agency - Fallon London 

Executive Creative Director - Santiago Lucero 

Creative Team: 

Thom Glover & Eoin McLaughlin 

Manu Diaz & Gonza Delgado 

 

 

Producer – Angus Smith 

Account Director – Ashley Shack

 

Director – Charley Stadler

Production Company – Believe Media 

Production Co Producer – Scott Clark 

 

Editor – Geoff Payne 

 

Post Production – Electric Theatre Collective 

2D Operator – Faso Oyibo 

Post Producer – Lee Pavey 

 

Music – Eclectic 

Sound – Andy @ 750 MPH