Fallon Launch Dairy Milk Bubbly Mini Campaign

Kraft Foods has launched a poster campaign to promote the launch of its Cadbury Dairy Milk Bubbly Mini chocolate bars. Breaking on September 17, the work is a continuation of the successful ‘Joyville’ campaign for Cadbury Dairy Milk that debuted in February 2012.

 

The posters show cuddly creatures - proud representatives of the Joyville Flying Corps - piloting a mini zeppelin and a parachute to deliver the new, smaller version of the popular chocolate bar.

 

 

Conceived by Fallon, the animals were photographed  in real life and carefully worked into their daredevil poses in post-production. The delightful 3D flying machines and the pilots' bespoke accoutrements were hand crafted by Artem in West London. Art directed by Mark Denton, the creative director at Coy! Communications, the ads were shot by Sean de Sparengo.

 

Kraft Foods launched new Cadbury Dairy Milk Bubbly at the beginning of 2012. The sub-brand has already achieved £10.1 million in retail sales for the year to date, making it the biggest launch in the tablets category in the last five years. The new 40g Mini bar, which launched at the end of August, provides consumers with the perfect Bubbly size for self eat occasions