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Editors' Choice

Fall Head Over Heels with This Truffaut-Inspired Intermarché Ad

Editors' Choice: A young man learns to eat better in the name of love in this fantastic spot by French agency Romance

Fall Head Over Heels with This Truffaut-Inspired Intermarché Ad

With its new campaign, which has been created by French agency Romance, Intermarché has turned the heads of two million French people in just 24 hours.

Shot like a Truffaut or Lelouch movie with the song “L’amour l’amour l’amour“ by Marcel Mouloudji, Intermarché tells the story of a young man who finds a good reason to have a better alimentation.

“Thanks to the talented filmmaker Katia Lewkowicz and the perfect acting, the three-minute film signs a big step in the universe of retail,” said a Romance representative. 

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Brand: Intermarché

Creative Agency

Creative Agency: Romance

Copywriter: Alexandre Hervé

Executive Creative Director: Alexandre Hervé

Agency Manager: Marie-Laure Dangeon, Estelle Littaye

Head of Production: Sophie Mégrous

Creatives: Vincent Boursaud, Julien Bon, Gautier Fage

Strategy Director: Romain Roux

CEO: Christophe Lichtenstein

Production Company

Production Company: Carnibird

Director: Katia Lewkowicz

Post Production / VFX

VFX Supervisor: Jérôme Deplatière


Sound Design: THE

Category: Retail and restaurants , Supermarkets

Genre: Comedy , People , Storytelling