Faire La Fête Champagne Targets 'Karens' in America with Campaign from MIRIMAR

This summer the original champagne from Limoux, France, Faire La Fête, will spread joy to all. Starting with “Karens” (or anyone who needs a little more joy), with a bottle of bubbles.

Faire La Fête is launching a cheeky new campaign to spread more joy to everyone in America this summer. Starting with the most joyless, ‘Karens’. If your name is Karen or you know a ‘Karen’ or a ‘Ken,’ then soon you will be able to get yourself a bottle on Faire La Fête’s tab. The tagline ‘Très Joy’ speaks to the brand’s desire to spread joy to all. It’s all about less negativity and a whole lot more happiness. Because who doesn’t love French bubbles?! And with half the angry-making sugar of Prosecco and a third the cost of overpriced Champagnes, there is even more reason to celebrate and spread joy this summer.  

The playful film, produced by the Emmy award-winning creative agency MIRIMAR, directed by Biscuit’s Andreas Nilsson, shot in Europe, is kickstarting the campaign.

When asked about the inspiration behind the creative work and launch of the Très Joy campaign, MIRIMAR co-founder Luke McKelvey said: “Bubbles are meant to be enjoyed, shared and fun. We all need some celebratory moments. That’s the epitome of the Faire La Fête® brand. If we can get the most joyless having more joy, then the rest of the world will be better off.” 

The campaign launched nationally via social, digital and OOH. To learn how to claim a bottle this summer, visit Faire La Fête and follow their Instagram here. Nominations will be accepted through August 31, 2022. Anyone nominated must be 21+ and a legal resident of the U.S. Rules and Disclaimers can be viewed here.