Fahrenheit DDB Redesigns PlazaVea’s E–Commerce to Support People in Rural Areas of Peru

Peru is a mostly Andean country where a large majority of the population still lives in communities far from the big cities around 2500 metres above sea level.

These people have to walk many kilometres daily to be able to access the products they need in their daily lives.

That is why; to provide them with a better quality of life with everything that a supermarket like PlazaVea offers - such as a wide variety of products accessible at low prices every day - Fahrenheit DDB has redesigned its ecommerce to fit this new audience. Fahrenheit DDB changed the photos for minimalist designs, Fahrenheit DDB have transformed the search engine into a more friendly one, and the check-out offers the option to buy and leave the payment on hold until the signal improves.

All this to make it work perfectly regardless of the low quality of the internet signal in the rural areas of Peru.