Exverus Media Hires Sifat Ullah as VP of Performance Media

Exverus Media, a strategic media consultancy, hired Sifat Ullah as VP of performance media. Ullah joins Exverus from Pharmapacks, where as senior director of marketing, he oversaw a team of 39 across three different verticals - media & performance marketing, strategy/branding, and creative services. 

"I joined Exverus to help develop and expand Exverus's thriving performance and retail media offerings and business model with innovation, data, and analytics as the center of gravity," said Ullah.

Ullah's media work spans top-tier brands like Bayer Pharmaceuticals, Canon, L'Oreal, Johnson & Johnson, Revlon, Reckitt Benckiser, Bayer, and 3M. "Sifat is a proven leader with broad and successful experience advancing performance marketing strategy across omnichannel marketing initiatives for impressive clients and brands," says Bill Durrant, founder and president of Exverus Media.

At Exverus, he will work on the digital brand and retail media strategic initiatives across several clients, such as Premier Protein, Stella & Chewy's, John Soules Foods, Honey Stinger and Kum & Go, through the development and execution of a multiyear roadmap.