Experience12 Welcomes Nick Swift as Client Services Director

Experience12, the UK’s leading pop culture brand experience agency, has appointed industry veteran Nick Swift as client services director in a newly created role.

Nick brings his 20 years of events, experiential and content marketing experience to Experience12. He has worked at some of the industry’s leading agencies, most recently from Circle Agency, where he was group account director, following his role as director of brand experience at Retail Marketing Group (RMG). Nick has led numerous prestige campaigns over the years that have won industry awards, including IPM and FMBE golds.

Nick has worked with leading gaming, toy and entertainment brands including PlayStation, Electronic Arts, Activision, Hasbro, Capcom and Team17 that perfectly align with Experience12's specialised focus on pop culture marketing, making him well-positioned to understand and serve the agency's client base.

Working as a part of the senior management team with business director George Bateman, head of production Nick Parker and founder Chris Whittle, Nick will focus on consolidating the agency’s best in class client servicing in addition to supporting the agency's growth plans. His appointment comes as Experience12 expands its work within the gaming and entertainment sectors in the UK and Internationally.

Nick will take up his position with immediate effect.

Nick Swift says, “I’m extremely excited to be joining the team at Experience12, an agency I have long admired. I’m passionate about brand showmanship and building fan love – and I’m looking forward to working with Experience12 clients old and new to create campaigns that both dazzle and deliver.” 

Chris Whittle, founder and managing director at Experience12 adds, “Given the extraordinary year for the agency it’s a great time for Nick to be joining the team. We were looking for someone with a strong track record in our core pop culture sectors with demonstrable experience in securing campaigns and successfully delivering them for clients. It was clear even from our initial conversations that Nick understood the board’s vision for Experience12’s future. We’re looking forward to working with him on developing that future and the many exciting adventures ahead.”