Boon coffee stores, a renowned home-grown UAE brand, has launched its new campaign, 'Space Beans', in collaboration with Grey Dubai. The concept was inspired by the UAE's remarkable achievements in space exploration, highlighting the interplay between new coffee varieties and unexplored planetary surfaces. Grey partnered with a coffee stylist, and a photographer in Spain to create these unique visuals. Together, they generated a plethora of stunning images of the cosmos that beautifully capture the essence of space exploration.

Speaking about the campaign, the Grey team explained, "We are thrilled to partner with Boon Coffee to launch this visually stunning idea. Through this, we aim to inspire people to think limitlessly and explore new grounds, both with their coffee choices and experiences."

The Boon Coffee spokesperson added, "At Boon, we believe in always trying new things and pushing the boundaries of what is possible, the same as the UAE has shown to the world in recent years. We are proud to offer the finest, freshest, and most diverse coffee beans and flavours available in the UAE."

The campaign was launched and distributed across the UAE, on social media platforms, outdoor posters, and in the press.

Boon Coffee has eight outlets across Dubai and Abu Dhabi, offering an extensive range of special and organic coffee roasts that deliver incredible coffee flavours.