Ex-HeimatTBWA\ Design Chief Founds CMD+B

Photo credit: Robbie Campbell

Berlin, one of the most aspiring creative cities of Europe has a new promising agency: former HeimatTBWA\ head of design and creative director Felix Steiner founded it.

CMD+B is a creative agency based in Berlin which creates holistic communication solutions driven by strategy & design. The name stands for the Mac shortcut for Bold.

This is also the agency's own claim: With his expertise and experience, Felix and his team want to be the shortcut for bold ideas and design.

Felix Steiner, founder of CMD+B said, "CMD+B is not only one of my most used shortcuts when working, but also a promise to my clients. In terms of content as well as time."

With more than a decade experience in advertising he is one of the most awarded creatives in Germany. 

His work has been recognised all around the globe – with over 250 awards from Grand Prix to Bronze in every major award show including Cannes Lions, D&AD, Webby, One Show, ADC and Effie. 

He is a member of the German Art Directors Club and serves regularly in international and national advertising award shows as jury member.

A small team of employees is on board for the start and works already with the first clients, which will be released soon. Also, the first works will be published soon Felix said.

CMD+B has also an innovative and unique approach when it comes to finances: The agency itself holds long-term investments in selected clients. On the one hand, this demonstrates the company's belief in the effect of its own work and at the same time strengthens the agency-client-relationship.