Mon, 16 May 2022 10:32:12 GMT
Launching in the UK today, May 16th, Expedia’s new campaign under the new Made to Travel positioning takes the audience on a kaleidoscopic and evocative journey, while reminding them of the unique benefits of travelling with Expedia.
With an inspiring voiceover courtesy of global traveller and actor Ewan McGregor, each of the three films focuses on a recurring visual motif that connects different places, moments and emotions, as people experience them.
In the launch spot ‘Lemons’, we watch a montage of travel moments pass by – a huge jar of preserved lemons, their bright yellow hues lighting up a shadowy bazaar; a dapper ‘sapeur’ dancing in his lemon-festooned print suit, a family tussling with their slice of lemon-shaped kite at the beach - while Ewan’s voice over reminds us that, no matter what they want to experience, Expedia members save more on their travels.
Two further 30 sec spots ‘Bubbles’ and ‘Sand’ will follow, both continuing the leitmotif.
Michele Rousseau, senior vice president of global brands at Expedia Group: “Our new ’Glimpses’ campaign is a natural follow-up to ‘Stuff,’ launched during the Super Bowl earlier this year. We want to continue telling the story of how travel experiences are unlike anything else in life that we can acquire and also remind travellers that Expedia offers unique benefits to those who become members.”
Hector Muelas, senior vice president of global creative at Expedia Group: “The idea behind the campaign was to leverage tangible things – lemons, bubbles and sand – to tell the story of all the intangible moments we unlock through travel. Our partners at Anomaly and our director Nico Mendez really helped elevate the work, which feels very unique to the travel category.”
Joe Corcoran, executive creative director at Anomaly commented: "We want to create the work that Travel deserves. Beautiful, fun, knowledgeable, inspiring. With our wonderful clients at Expedia and production partners at CANADA, we've collected these lovely little glimpses of lives travelled to remind us that we are all made to travel."
The campaign was developed collaboratively by Anomaly and Expedia’s global marketing team, which is helmed by industry and Apple veterans Muelas and Rousseau.view more - Creative
Genres: Dialogue, Storytelling
Categories: Travel, Booking platformsCANADA, Mon, 16 May 2022 10:32:12 GMT