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Opinion and Insight

Everything Under One Roof: The Studio Story

Director at Sandstorm Peter Morrell on a fluid new way of working

Everything Under One Roof: The Studio Story

In the past, when you were directing a shoot, all you had to work with was the gear you had with you. So if you needed another shot, or your client wanted to try something another way and you didn’t happen to have the right kit, you just couldn’t. Even when you had something in the can you didn’t really know how well it would work until it was transferred to the post-production house. It was all a bit hit and hope. At Sandstorm those days are long gone. If clients want to try something another way when we’re in our studio, I can always just grab a camera, throw some lights up and give it a go. Then we can take it straight into one of our in-house post-production suites and see exactly how the shot is turning out. That way you can see the big picture before you decide whether it’s what you want. If it isn’t, we can give something else a go.

Achieving this kind of flexibility – with cameras so good they shoot movies on them and Dolby approved sound – gives clients an incredible degree of freedom to experiment without any risk to quality. It stems from having all the world-class kit and all the skilled people you need together under the same roof. It’s an incredible luxury whoever’s directing, whether it’s me or one of our roster of talented directors. This approach is fluid. It saves time – and money of course – and it removes any need for guesswork. It’s worked very well recently for clients like Dyson, Budweiser, TRESemmé and Nationwide.

We’d be delighted to give it a go for your brand.

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Genre: Strategy/Insight