Everyone Is Talking About Chicken Licken in this Fourth Wall-Smashing Campaign

For most South Africans money is tight, so when they see a great deal, they can’t help but talk about it. Chicken Licken, in partnership with Joe Public United have come up with an exciting campaign featuring a television film that celebrates Chicken Licken’s four affordable meal options called EasyBucks for only R24 each.

The film features an unsuspecting young man being woken up by his television. He notices that something seems odd, and decides to change the channel to double-check. That’s when his bizarre channel-changing journey begins. No matter which channel he switches to, everyone is talking about EasyBucks.

The film takes us through a total of 14 movie and TV genres, including a classic period piece romance, a reality TV scene featuring Khanyi Mbau, a quirky infomercial, an iconic soapie scene, an emotive war scene and a blockbuster zombie scene amongst others, with the dialogue continuing seamlessly throughout each channel.

Nine of these scenes were extended to create individual 60” films that will flight on social media. Fans will also be able to interact with these films on Chicken Licken®’s website by taking over the remote control and flicking through the different channels themselves, and again the dialogue flows seamlessly from scene to scene.

“We are thrilled to share such a great partnership with Chicken Licken who allow us to explore and experiment within the creative space. We are looking forward to another great year of trust, unity and of course the quirky humour that accompanies the Chicken Licken brand,” says Chief Creative Officer, Xolisa Dyeshana.

Chicken Licken’s belief in storytelling through creativity is evident in the films as it pushes brand and product awareness through online talkability, which aims to elicit real-time talkability.

Produced and directed by Karien Cherry of Giant Films, our first female director for the brand. The campaign delivers a humorous and well-crafted journey through the television and movie genre world. The integrated campaign includes social media, digital, outdoor and an exciting top-secret activation which will be revealed in the upcoming months.