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Every Dog Has Its Day with Bosch's Giant Animatronic Sheepdog

22/04/2024
Brand Strategy & Communications Agency
London, UK
112
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The Giant Animatronic Sheepdog was spotted in London’s Battersea Park on a 'walk' with TV’s Helen Skelton, as research reveals Brits avoid walking their dogs to skip the clean-up

The mega mutt was showing off in Battersea Park, including head shaking and barking - ‘walked’ by TV presenter and animal lover Helen Skelton. 

Created by Bosch to launch its first 2in1 cordless vacuum and mop, the Unlimited 7 Aqua, the giant animatronic dog is made up of over 300 old mop heads, and measures 2m x 3m. Made from a metal skeleton, foam muscles and realistic mutt movements, including the renowned 'wet dog shake', Mop took 2,000 hours to create and sends mud flying in all directions. 

Mop's day out comes as Bosch’s research reveals Brits are wasting 12 days a year cleaning up after pets.

Cleaning up foot and paw prints is disliked by a quarter (26 per cent) of respondents, with the same figure revealing they forego dog walks to avoid the muddy mess. Sorting the mess pets and children make were listed as one of the more frustrating time-sucking tasks making 53 per cent of Brits feel less productive than they’d like, with 35 per cent of Brits want to spend less time dusting and polishing, 29 per cent less time vacuuming and a fifth less mopping.

Bosch UK said: “We’re so excited to take Mop on a walk up and down the country, not only to bring a smile to those who see him, but to demonstrate how easy it is to avoid daily time suckers. We know there’s more to life than cleaning – that’s why we want to create products that make getting chores done a doddle – there should be less time spent scrubbing and more time for us to spend however we want – whether that’s enjoying the company of our family or playing with the pets."

Helen Skelton added: “I’m no stranger to mud in the house – we absolutely love getting outside but it’s either kids or dogs traipsing it through the house after a long walk.  I hugely relate to the fact that Brits feel they are wasting time cleaning up after them – we love them dearly, but they are messy. I’m really pleased to be involved in this campaign to tackle some of these time-sucking activities and give parents even just a little bit of time back for themselves.”

Agency / Creative
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