Every Day Is Derby Day in Kentucky Derby Museum Spot

Doe-Anderson debuts 2025 branding campaign for Kentucky Derby Museum.

The new work coincides with on-site renovations and comes on top of a record 258,382 visitors for 2024 earning it the No. 3 ranking in USA Today’s 10 Best List for Sports Fans in the 2024 Reader’s Awards.

The campaign, themed 'The Only Place You’ll Ever' and running through (at least) September with heavy-ups pre-Derby and late summer, will include Connected TV, Digital Out-of-Home, Social (Facebook and Instagram), High Impact Display, YouTube and Paid Search in multiple markets including Chicago, Cincinnati, Columbus, Indianapolis, Lexington, Louisville and Pittsburgh. The message is there’s only one place where every day is Derby Day and the vibe has the same high energy as that of the Derby.

“There’s just nothing in the world like the Kentucky Derby, and the museum does an incredible job of bottling up that energy and putting it on display," said Leyla Touma Dailey, Doe-Anderson president and chief creative officer. “It’s a celebration of athletes, fashion, parties, food – so the campaign was designed to capture it all and give everyone a taste of the magic.”