Eurobest Announces 2015 Winners
eurobest has been brought to a close in Antwerp with the announcement of the 2015 winners at the much anticipated Awards Ceremony. France have taken home 71 trophies and topped the winners’ rankings, Germany are close behind them and the UK, who led last year, have dropped to third.
Standout countries include Romania, who take home 12 awards, their largest haul to date, with one of them being a Grand Prix. Likewise, Switzerland have been awarded two Grands Prix and walk away with 16 trophies, nearly tripling their 2014 trophies.
Louise Benson, Festival Director of eurobest, opened the ceremony saying that the Festival had not just provided a platform, instead it had been ‘a multi-sensory experience that had fed the delegates’ collective desire for challenge and inspiration’. She added her thanks to the City of Antwerp, the founding partners and the 114 jury members who had helped make eurobest a hive of industry.
2015 WINNERS:
BRANDED CONTENT & ENTERTAINMENT
19 winners: 1 Grand Prix, 3 Gold, 7 Silver, 8 Bronze
Grand Prix: CHI & Partners London, UK, ‘Slide, Amazing in Motion’, Lexus International
CREATIVE EFFECTIVENESS
4 winners: 1 Grand Prix, 3 Creative Effectiveness Awards
Grand Prix: Forsman & Bodenfors Gothenburg, Sweden, ‘Live Test Series’, Volvo Trucks
DESIGN
27 winners: 1 Grand Prix, 7 Gold, 7 Silver, 12 Bronze
Grand Prix: Rosapark Paris, France, ‘Sounds of the City’, Thalys Train Network
DIRECT
38 winners: 1 Grand Prix, 5 Gold, 13 Silver, 19 Bronze
Grand Prix: Les Gaulois Puteaux, France, ‘Snackholidays’, Transavia
FILM
18 winners: 1 Grand Prix, 3 Gold, 4 Silver, 10 Bronze
Grand Prix: adam&eveDDB London, UK, ‘Monty’s Christmas’, John Lewis Partnership
FILM CRAFT
40 winners: 1 Grand Prix, 8 Gold, 14 Silver, 17 Bronze
Grand Prix: adam&eveDDB London, UK, ‘Tiny Dancer’, John Lewis Financial Services
HEALTHCARE
9 winners: 1 Grand Prix, 2 Gold, 3 Silver, 3 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist
INTEGRATED
5 winners: 1 Grand Prix, 1 Gold, 1 Silver, 2 Bronze
Grand Prix: adam&eveDDB London, UK, ‘Monty’s Christmas’, John Lewis Partnership
INTERACTIVE
45 winners: 1 Grand Prix, 3 Gold, 13 Silver, 28 Bronze
Grand Prix: Wieden+Kennedy Amsterdam, The Netherlands, ‘Imagination Machine’, S7 Airlines
INNOVATION
5 winners: 1 Grand Prix, 4 Innovation Awards
Grand Prix: what3words London, UK, ‘3 Words to Address the World’, A Global Addressing Platform
MEDIA
41 winners: 1 Grand Prix, 7 Gold, 16 Silver, 17 Bronze
Grand Prix: Ogilvy Germany, Frankfurt, ‘Rabbit Race’, Media Markt
MOBILE
15 winners: 1 Grand Prix, 1 Gold, 8 Silver, 5 Bronze
Grand Prix: DDB Brussels, Belgium, ‘Phoneaddress’, Base
OUTDOOR
31 winners: 8 Gold, 13 Silver, 10 Bronze
PR
36 winners: 1 Grand Prix, 7 Gold, 14 Silver, 14 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist
14 winners: 1 Grand Prix, 2 Gold, 6 Silver, 5 Bronze
Grand Prix: Ogilvy Paris, France, ‘Coca-Cola Together-Peace’, ‘Coca-Cola Together-Love’, The Coca-Cola Company
PRINT & POSTER CRAFT
12 winners: 2 Gold, 3 Silver, 7 Bronze
PROMO & ACTIVATION
38 winners: 1 Grand Prix, 6 Gold, 17 Silver, 14 Bronze
Grand Prix: McCann Erickson Bucharest, Romania, ‘Sunday Grannies’, Vodafone Romania
RADIO
16 winners: 2 Gold, 4 Silver, 10 Bronze
GRAND PRIX FOR GOOD
FCB Inferno London, UK, ‘This Girl Can’, Sport England
During the ceremony, Terry Savage, Chairman of Lions Festivals presented the Advertiser of the Year award to Mercedes-Benz for being ‘true leaders in creativity’.
Other special awards presented were:
Network of the Year
1st Place: DDB Worldwide
2nd Place: BBDO Worldwide
3rd Place: Havas Creative Group
Agency of the Year
1st Place: adam&eveDDB, London
2nd Place: Forsman & Bodenfors, Gothenburg
3rd Place: BBDO Group Germany, Hamburg
Independent Agency of the Year
1st Place: Forsman & Bodenfors, Gothenburg
2nd Place: Serviceplan, Munich
3rd Place: Grabarz & Partners, Hamburg
Media Agency of the Year
1st Place: UM Romania, Bucharest
2nd Place: UM Frankfurt
3rd Place: Starcom MediaVest Group, Stockholm
eurobest Golden Palm
1st Place: Blink Productions
2nd Place: Pulse Films
3rd Place: Somesuch
In the Young Creatives competition, competitors were given one day to come up with an integrated campaign for the City of Antwerp. The team from Georgia, Giorgi Avaliani and Ana Miminoshvili were awarded Gold by the dedicated Young Creatives Jury.
