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Eurobest Announces 2015 Winners

lbbonline.com, 9 months, 3 weeks ago

France takes the lead with 71 trophies

Eurobest Announces 2015 Winners

eurobest has been brought to a close in Antwerp with the announcement of the 2015 winners at the much anticipated Awards Ceremony. France have taken home 71 trophies and topped the winners’ rankings, Germany are close behind them and the UK, who led last year, have dropped to third.

Standout countries include Romania, who take home 12 awards, their largest haul to date, with one of them being a Grand Prix. Likewise, Switzerland have been awarded two Grands Prix and walk away with 16 trophies, nearly tripling their 2014 trophies.

Louise Benson, Festival Director of eurobest, opened the ceremony saying that the Festival had not just provided a platform, instead it had been ‘a multi-sensory experience that had fed the delegates’ collective desire for challenge and inspiration’. She added her thanks to the City of Antwerp, the founding partners and the 114 jury members who had helped make eurobest a hive of industry.

2015 WINNERS: 


BRANDED CONTENT & ENTERTAINMENT 

19 winners: 1 Grand Prix, 3 Gold, 7 Silver, 8 Bronze 

Grand Prix: CHI & Partners London, UK, ‘Slide, Amazing in Motion’, Lexus International 


CREATIVE EFFECTIVENESS 

4 winners: 1 Grand Prix, 3 Creative Effectiveness Awards 

Grand Prix: Forsman & Bodenfors Gothenburg, Sweden, ‘Live Test Series’, Volvo Trucks 


DESIGN 

27 winners: 1 Grand Prix, 7 Gold, 7 Silver, 12 Bronze 

Grand Prix: Rosapark Paris, France, ‘Sounds of the City’, Thalys Train Network 


DIRECT 

38 winners: 1 Grand Prix, 5 Gold, 13 Silver, 19 Bronze 

Grand Prix: Les Gaulois Puteaux, France, ‘Snackholidays’, Transavia 


FILM 

18 winners: 1 Grand Prix, 3 Gold, 4 Silver, 10 Bronze 

Grand Prix: adam&eveDDB London, UK, ‘Monty’s Christmas’, John Lewis Partnership 


FILM CRAFT 

40 winners: 1 Grand Prix, 8 Gold, 14 Silver, 17 Bronze 

Grand Prix: adam&eveDDB London, UK, ‘Tiny Dancer’, John Lewis Financial Services 


HEALTHCARE 

9 winners: 1 Grand Prix, 2 Gold, 3 Silver, 3 Bronze 

Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist 


INTEGRATED 

5 winners: 1 Grand Prix, 1 Gold, 1 Silver, 2 Bronze 

Grand Prix: adam&eveDDB London, UK, ‘Monty’s Christmas’, John Lewis Partnership 


INTERACTIVE 

45 winners: 1 Grand Prix, 3 Gold, 13 Silver, 28 Bronze 

Grand Prix: Wieden+Kennedy Amsterdam, The Netherlands, ‘Imagination Machine’, S7 Airlines 


INNOVATION 

5 winners: 1 Grand Prix, 4 Innovation Awards 

Grand Prix: what3words London, UK, ‘3 Words to Address the World’, A Global Addressing Platform 


MEDIA 

41 winners: 1 Grand Prix, 7 Gold, 16 Silver, 17 Bronze 

Grand Prix: Ogilvy Germany, Frankfurt, ‘Rabbit Race’, Media Markt 


MOBILE 

15 winners: 1 Grand Prix, 1 Gold, 8 Silver, 5 Bronze 

Grand Prix: DDB Brussels, Belgium, ‘Phoneaddress’, Base 


OUTDOOR 

31 winners: 8 Gold, 13 Silver, 10 Bronze 


PR 

36 winners: 1 Grand Prix, 7 Gold, 14 Silver, 14 Bronze 

Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist 


PRINT 

14 winners: 1 Grand Prix, 2 Gold, 6 Silver, 5 Bronze 

Grand Prix: Ogilvy Paris, France, ‘Coca-Cola Together-Peace’, ‘Coca-Cola Together-Love’, The Coca-Cola Company 


PRINT & POSTER CRAFT 

12 winners: 2 Gold, 3 Silver, 7 Bronze 


PROMO & ACTIVATION 

38 winners: 1 Grand Prix, 6 Gold, 17 Silver, 14 Bronze 

Grand Prix: McCann Erickson Bucharest, Romania, ‘Sunday Grannies’, Vodafone Romania 

RADIO 

16 winners: 2 Gold, 4 Silver, 10 Bronze 


GRAND PRIX FOR GOOD

FCB Inferno London, UK, ‘This Girl Can’, Sport England

During the ceremony, Terry Savage, Chairman of Lions Festivals presented the Advertiser of the Year award to Mercedes-Benz for being ‘true leaders in creativity’. 

Other special awards presented were:


Network of the Year 

1st Place: DDB Worldwide 

2nd Place: BBDO Worldwide 

3rd Place: Havas Creative Group 


Agency of the Year 

1st Place: adam&eveDDB, London 

2nd Place: Forsman & Bodenfors, Gothenburg 

3rd Place: BBDO Group Germany, Hamburg  


Independent Agency of the Year 

1st Place: Forsman & Bodenfors, Gothenburg 

2nd Place: Serviceplan, Munich 

3rd Place: Grabarz & Partners, Hamburg  


Media Agency of the Year 

1st Place: UM Romania, Bucharest 

2nd Place: UM Frankfurt 

3rd Place: Starcom MediaVest Group, Stockholm 


eurobest Golden Palm 

1st Place: Blink Productions 

2nd Place: Pulse Films 

3rd Place: Somesuch


In the Young Creatives competition, competitors were given one day to come up with an integrated campaign for the City of Antwerp. The team from Georgia, Giorgi Avaliani and Ana Miminoshvili were awarded Gold by the dedicated Young Creatives Jury.