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Etisalat's New Spot Reveals The Cure to Roamaphobia

The comedic black and white spot was developed by BBDO Dubai and captured by City Films partner roster directors the Wolfberg duo

Etisalat's New Spot Reveals The Cure to Roamaphobia

The “roaming phobia”, Roamaphobia ha finally been cured in this lovely commercial for Etisalat UAE telecom.

BBDO Dubai commissioned City Films Beirut with the award winning duo directors Wolfberg, from Hamlet.TV, to bring the idea to life.

Etisalat’s new roaming packs were introduced to bring “The End of Roamophobia”.

The BBDO team has released the following comment about the spot:

"The Wolfberg duo, part of City Films' partner roster at Hamlet.TV, are renowned in advertising and their work is fantastic to say the least. Choosing them for this was probably the easiest and the best thing we did. They really did a fantastic job with the script and brought the vision to life without any compromise. The outcome was this rich film that delivers visually for a memorable campaign"

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Creative Agency

Creative Agency: BBDO Dubai

Agency Production: Marianne Sargi

Production Company

Production Company: City Films Beirut

Executive Producer: Marc Hadife

Director: Wolfberg

DOP: Martin Matiasek

Producer: Joyce Hadife

Costume Designer: Josef Cechota

Production Designer: Vladimir Hruska

Production Service

Production Service Company: Creative Embassy


Editor: Filip Malasek

Post Production / VFX

VFX: PFX Prague

Grade: PFX Prague


Music Company: Goldstein UK


Voice Over: Peter Bachelor

Genre: Storytelling