Ethos Adds Eliana Carranza-Pitcher as Managing Director And Executive Producer

Celebrated post-production studio Ethos welcomes Eliana Carranza-Pitcher as managing director and executive producer. Previously based in Copenhagen, Eliana has roots in London and her hometown of Bogotá, Colombia, and brings her global perspective working in diverse markets with her to Ethos.

An expert in creating long-term relationships, Eliana will execute Ethos’ company vision and lead its creative teams in the continued production of award-winning projects. Throughout her career, Eliana has worked with leading ad agencies like BBDO, W+K, Ogilvy & Mather, BBH, Droga5, 72andSunny, Publicis, and auteur directors like Gus Van Sant, Kathryn Bigelow, Martin de Thurah, Wally Pfister, Andreas Nilsson, Ian Pons Jewell, and many more.

Following film school in Madrid, Eliana quickly uncovered a talent for post-production and visual effects, landing her a job as a producer at The Mill in London and New York. There, she eventually became a senior and then executive producer. Creative studio BaconX later hired her as an executive producer and chief operating officer, where she led its various teams before joining Ethos.

For over fifteen years, her work in advertising has included many ventures with top-tier brands like Adidas, PlayStation, Grey Goose, Samsung, Volvo, Budweiser, Magnum, Snapchat, Lego, and Lincoln’s famed campaign starring Matthew McConaughey. These collaborations have won many Clio Awards, Berlin Commercial Awards, and D&AD Pencils. After that, she had the honour of leading the D&AD VFX category as jury president. 

“Ethos stood out from the get-go,” explains Eliana. “It was a mixture of their progressive mindset in the post-production field and their commitments to creativity, diversity, and focus on nurturing new talent that spoke to me. Their genuine investment in people really sealed the deal. I'm all in for making Ethos the place to be - a hub where creative minds come to do their best work. The talent’s got its own vibe and DNA, and I'm here to build on the great work they’re already doing.”

Ethos founder and executive producer James Drew adds, “Eliana turns ideas into visually stunning work in a very satisfying way. She’s a virtuoso when it comes to the collaborative process. From brainstorming to client communication and creative problem solving, she’s one-of-a-kind, and we’re very fortunate to have her many talents with us at Ethos.”