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Creative

Erwin Penland Celebrates the Five Days of Gift-mas with UPS

You can win big in the new Facebook Live campaign

Erwin Penland Celebrates the Five Days of Gift-mas with UPS

The UPS Store is celebrating the 5 Days of Giftmas by giving away five gifts a day, for a total of 25 gifts over the course of five days! Guess what’s inside the box and it could be yours!

All you have to do is like The UPS Store on Facebook, tune into Facebook Live, watch the clues and make your best guess to win.

The set has been built by hand to include blanks that will be filled in with the name of whatever item is inside the box. And what exactly is in the box? Each day the box will contain a highly unique and specific item.

As soon as the broadcast goes live viewers are invited to comment with their guess as to what the box has inside.

At a certain point, the clues are slowly released and put up on screen. If someone guesses one word but not the entire name of the item, that blank ONLY, is filled in. This continues until someone comments with the correct guess. At that point, the item is pulled out of the box and shown to the camera. The winner is then congratulated and the box is taken off screen, replaced by a new one.

Some of the gifts won already include: a 16 GB mini tablet, a popcorn 12-pack, an orange Bluetooth cooler, and a laser projection keyboard to name a few.

Creative Agency

Group Creative Director: Rich Cutter

Executive Creative Director: Mike Lear

Creative Agency: Erwin Penland

Copywriter: John Macaluso, Chris Weiderman

Chief Creative Officer: Con Williamson

Art Director: Linda Fung

Managing Director: Karen Mawhinney

Account Director: Liz Bartges

Production Company

Production Company: The Hive – Greenville, SC

Creative Director: Karl Dunn

Category: Business and services , Mailing

Genre: Digital , PR , People