Erwin Penland Celebrates the Five Days of Gift-mas with UPS
The UPS Store is celebrating the 5 Days of Giftmas by giving away five gifts a day, for a total of 25 gifts over the course of five days! Guess what’s inside the box and it could be yours!
All you have to do is like The UPS Store on Facebook, tune into Facebook Live, watch the clues and make your best guess to win.
The set has been built by hand to include blanks that will be filled in with the name of whatever item is inside the box. And what exactly is in the box? Each day the box will contain a highly unique and specific item.
As soon as the broadcast goes live viewers are invited to comment with their guess as to what the box has inside.
At a certain point, the clues are slowly released and put up on screen. If someone guesses one word but not the entire name of the item, that blank ONLY, is filled in. This continues until someone comments with the correct guess. At that point, the item is pulled out of the box and shown to the camera. The winner is then congratulated and the box is taken off screen, replaced by a new one.
Some of the gifts won already include: a 16 GB mini tablet, a popcorn 12-pack, an orange Bluetooth cooler, and a laser projection keyboard to name a few.
Group Creative Director: Rich Cutter
Executive Creative Director: Mike Lear
Creative Agency: Erwin Penland
Copywriter: John Macaluso, Chris Weiderman
Chief Creative Officer: Con Williamson
Art Director: Linda Fung
Managing Director: Karen Mawhinney
Account Director: Liz Bartges
Production Company: The Hive – Greenville, SC
Creative Director: Karl Dunn
Category: Business and services , Mailing
Genre: Digital , PR , People