As basketball star Dirk Nowitzki’s career comes to a close, Wieden + Kennedy Amsterdam and animation house Wizz retell the incredible story of his career in the legendary form it deserves.
After 21 years in the NBA, Dirk has changed the game forever. He is the league’s highest-scoring European, the first big man to shoot threes and the original stretch four – in short, a legend. So the agency decided to tell his story the way epic legends have been told for thousands of years: with a book; illustrated by Wizz's artists CRCR.
To spread the story even further, the book was turned into an online film, transforming the illustrations into moving animations, and getting one of Dirk’s best friends – NBA legend Steve Nash – to narrate it.