Charging E-Scooter Leads to Burnt House in Battery Fire Awareness Campaign

Following a growing increase in lithium battery-related fires, EnergySafe Victoria has launched a new awareness and behaviour change campaign via SICKDOGWOLFMAN and Sibel Pictures.

Fire agencies are now responding to almost one Li-ion fire incident per week. Most of these incidents relate to people charging devices with damaged batteries, such as scooters and e-bikes, or using aftermarket batteries purchased through online stores based outside Australia, where there is no control over ensuring the product meets Australian standards.

Lithium battery fires happen fast and are incredibly difficult to contain, even with the assistance of emergency fire services. A devastating lithium-battery fire can be caused by something as simple as charging with a non-approved aftermarket charger purchased online. In fact, that’s quite often the cause.

The spot sees a young worker returning home, casually tossing his bag, greeting his pet dog, and plugging in his e-scooter. A thoughtless, everyday activity. And before you know it, his house is gone. As strikingly shocking as the scene is, this is a common story behind lithium battery fires.

The integrated campaign will rollout via TV, BVOD, OOH, social, and digital.