As the Guinness Six Nations starts this weekend, Energia, in collaboration with Core have developed a new campaign, to highlight their proud sponsorship of Irish Rugby.

Energia is an Irish energy company focused on renewable energy and innovation, committed to creating more possibilities for our energy future. ‘Think of the possibilities’ is at the heart of our future focused ethos.

As the official energy partner of the IRFU and sponsor of the Energia All Ireland League, Energia knows that the rugby season is a treasure trove of ever-changing possibilities. Yet every possibility starts with those people who make rugby tick, from the players to the behind-the-scenes heroes who dedicate their time and energy to make the game we love possible – the very people we want to hero with our new campaign.

Speaking about the new campaign Amy O’Shaughnessy, head of brand at Energia said “For every player who pulls on an Irish jersey, there’s an army of unsung heroes who make it all  possible. This campaign is a celebration of all those community volunteers and everyone behind the scenes in rugby clubs across Ireland.”

Al Barnewell, business director at Core added “Like so many people, we are looking forward to the Guinness Six Nations kicking off. We have enjoyed collaborating with Energia to develop this work which focuses on the people and energy behind the scenes which contribute to every great Irish rugby performance. When we sit down to watch the match, or leap up in celebration, we hope to remind everyone of those heroes in every rugby club who make the game we love possible.”