Endless Noise Delivers Green Onions for Uber Eats

Among the many celebrities starring in Uber Eats’ new 'Century of Cravings' Super Bowl spot is 'Green Onion,' the famous title track on Booker T. and the M.G.’s first album, and now an R&B staple.

Adapted by Endless Noise to underscore the spot directed by Jim Jenkins for agency Special Group, this marks only the latest in a long string of Super Bowl spots the music house has helped bring to life for the game (remember 'The Force' for Volkswagen?). 

As reported in Forbes, Booker T. is proud his work made the game. “This is just great,” he commented. “I'm really proud of it, I'm happy with it….It makes me feel good.”

Green Onion reunited Endless Noise with Vic Palumbo, chief production officer and Special Group partner and a long-time friend and client of Endless Noise founder Jeff Elmassian (in fact, Palumbo was head of production at Deutsch when they worked together on 'The Force' as well).

Twenty demos and only a week later, the music came together. Endless Noise creative director (music) Ben Roberts and engineer Dave Chapman (sound) joined Jeff at legendary LA recording studio Village Recorder, along with sound engineer Barry Goldberg (Dr. Dre, Smashing Pumpkins, Snoop Dog), a frequent collaborator to make it happen.

“Endless Noise can always count on Vic to bring us work with stellar creative and production,” said Jeff. “What’s most important about working with him and the rest of the crew at The Special Group, is the friendship and camaraderie that only ever comes from working with such excellent human beings.”

February has kicked off with a bang for Endless Noise, as its music for the new season of “Below Deck Down Under” broke on air at the top of the month, only to be followed by Uber Eats and the Super Bowl.

Next up is the release of the Below Deck soundtrack album, followed by another national commercial for a Detroit car maker. “We’ve been waiting for our advertising and reality worlds to collide,” said Jeff, who explained it’s long been his plan for both sides of his business to be equally busy. “We may just get our wish this year!”