Employees Take Team Spirit to the Next Level in Amusing CommunityAmerica Credit Union Ads

Creative agency Cactus is launching an integrated campaign to promote CommunityAmerica Credit Union’s role as the Official Banking Partner of the Kansas City Chiefs.

 

Cactus is handling all strategy, creative and media for the regional effort, which is an integrated, long-term campaign and brand platform designed to significantly increase brand awareness through the seasonal NFL sponsorship, while also leveraging CommunityAmerica’s year-round commitment to Kansas City. Components include TV, print, digital, out-of-home and social media, which the shop will manage alongside CACU’s social team. They will also target Red Friday events before Chiefs’ home games. The campaign is anchored by four videos, which launch on Sept. 4.

 

The “WE KC” commercials show CommunityAmerica employees showcasing their team spirit. In one, an executive raises his arms in what appears to be a yawn or stretch, but his colleagues view it as The Wave. One worker faithfully executes the movement and it gets repeated throughout the office as if it were a sports stadium. In another, a receptionist tries to answer her phone while wearing giant foam fan fingers. Office workers pat each other’s’ butts, rattle off account numbers as if they were football plays and one-up each other with Chiefs’ bobbleheads, socks, T-shirts and more. Viewers are prompted to “Fan up with Chiefs checking.”

 

"We wanted a campaign that would reflect the values of CommunityAmerica Credit Union while promoting the Chiefs partnership in a friendly and playful way,” said Ainslie Fortune, VP, Client Services, “and we couldn’t be happier with how the ‘WE KC’ campaign has come together." 

 

As a 75-year-old company and Kansas City staple, CommunityAmerica is ready to grow from middle tier to major player. The primary campaign goal is raising brand awareness.

 

Both a CACU mission statement and a rallying cry that leverages the Kansas City Chiefs sponsorship, “WE KC” is a recognition and celebration of the pride that the credit union shares with the community, and the fact that as a local non-profit, CACU’s greatest investment is in the community it was built to serve.