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Creative in association withGear Seven
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Emergency Relief Organisation Cordaid Puts Qatar Memorial Band into FIFA 23

19/12/2022
Advertising Agency
Amsterdam, Netherlands
158
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Fitzroy modifies the hit game to shine a spotlight on the misconduct surround the World Cup in Qatar

Last month Cordaid launched a special Qatar Memorial band, with which football fans all around the globe can show that they're aware of the misconduct surrounding the WC in Qatar. The message is clear: watch the World Cup, but don’t look away.

Now gamers of the hit game FIFA 23 can show their support as well. With a special ‘mod’ (modification) in FIFA 23, the armband by football artist Piro finds its way onto all the competing teams in the popular game.

Created by Fitzroy, it's the perfect way for gamers to show that they do not want to look away from the misconduct around the World Cup.

The FIFA 23 ‘mod’ can be downloaded for PC on www.cordaid.nl/wk.

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Brand
Agency / Creative
Work from Fitzroy
Haarlem
LaVie
15/06/2023
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Qatar rouwband
Cordaid
15/06/2023
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