ELGYDIUM and Serviceplan France Take First Prize at Health Communication Festival

ELGYDIUM and Serviceplan France have won first prize at the Health Communication Festival. The launch campaign for ELGYDIUM, an innovative range of certified organic and eco-designed toothpastes, was awarded first prize at the Festival de la Communication Santé on Friday 31st March 2023 in Deauville.

ELGYDIUM, the consumer brand of Pierre Fabre Laboratories, won the Gold award in the "Communication of consumer products and services" category thanks to Serviceplan France and its "Charabia" campaign in two commercials.

By capitalising on eco-responsibility, a real pillar of the brand, and by identifying the challenges of a new communication territory, Serviceplan France was able to translate an everyday gesture into images, while taking up the challenge of creating a feeling of proximity with consumers.

For Stéphane Perrot, CEO of Serviceplan France, this award is a testament to the "Health know-how of the entire Serviceplan Group France agency and highlights the expertise that the ELGYDIUM brand has carried for over 50 years".

For Jessica Souque, marketing director of Pierre Fabre Oral Care, "Serviceplan France understood the challenges of this new communication territory, and was able to show that ELGYDIUM reinvents itself while remaining a partner to every smile.”

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